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Build Your Childcare Center into One that Changes Lives and Gives You the Income, Freedom, and Peace of Mind You Deserve
Finally, a Proven System for Getting to Full Enrollment and Running a Childcare Center that Serves Families with Heart and You with Freedom, Stability, and Profit
If you find yourself at this website, it is because you are looking to grow your center or improve your quality of life running a childcare center.
MEET MIGHTY MICHELLE
The Overworked, Big-Hearted Childcare Owner Who Looks a Lot Like… You.
It’s 5:00 a.m. on a Monday, and Michelle is already awake, not because she’s rested, but because her mind started racing before the alarm ever went off.
Before her husband or kids are awake, she slips quietly into the bathroom to start the routine she knows by heart: shower, coffee, lunches, logistics, and a mental rollcall of everything waiting for her at the center today. Even as the soothing beads of the hot shower beat down on her stressed body, her brain doesn’t slow down. She’s replaying last week’s unfinished business… the parent who emailed at 10:42 p.m. last night.… the teacher who hinted Friday she might “need some time off this week.”
By the time she gets to the kitchen, the smell of fresh coffee is the only moment of comfort she gets before the day accelerates.
She moves through the morning like a one-woman pit crew: packing lunches, frying eggs, reminding the kids about library day, answering a parent text, and finding her husband's misplaced keys, all before 6:45 a.m.
Her husband herds the kids to the car and heads to school, leaving Michelle a slight moment of respite. She takes a second sip of her now cold coffee, stands at the counter, and breathes. Not to relax, there’s no time for that, but to prepare.
She glances at the clock. 6:46 a.m.
Time to go play owner, director, manager, marketer, HR department, janitor, counselor, and superhero… again.
She grabs her keys, her overstuffed bag, and the mental list of everything she must solve today, enrollment gaps, an upcoming parent tour, a staffing issue, overdue billing, and a classroom that still needs materials she never got to order this weekend.
The same unshakable thought hits her again today, just like it does every day, as she turns the key and locks the door, she quietly asks herself… “If I don’t hold everything together today… who will?”
How Do You Get Off This Hamster Wheel?
The underlying narrative that most companies marketing to childcare center owners push: “Do it our way, because your way isn’t working.” It's a message that only deepens the self -doubt you're believing...
Why Isn't This Easier?
What Am I Doing Wrong?
How Do Other People Manage This?
Here’s what sets Childcare CEO Academy apart from all others: we don’t believe you’re doing it wrong.
You are closer than you think; only three feet from success. With just a few strategic improvements, not a total rewrite of your center, you can dramatically accelerate your growth and reclaim your time.The childcare business is not a complex one. It is a business of:
Trust
Do I trust you with my child?
Safety
Is my child protected in
your care?
Care
Will my child be loved and treated well?
Growth
Will my child
learn and thrive?
Childcare is the business of keeping children safe and parents confident.
Everything else, the curriculum, licensing, ratios, buildings, staff, enrollment, marketing, and tuition is just the machinery required to deliver trust, safety, and consistent care every single day. Fixing these parts first is like putting the cart before the horse. Without enrollment, all the other elements of the business cannot be implemented and exercised.
However, if parents already trust you with their children, then your foundation is solid. Growth is merely multiplying that trust with more families… increasing enrollment. Our advantage? We’re not outsiders looking in. We’ve lived your challenges.
We’ve built centers, solved these problems, and walked in your shoes.
Meet Tommy and MJ Runfola
The husband/wife duo co-founded Prep Academy Schools in Central Ohio; in one of the most competitive childcare markets in the country; ranked 7th nationally by the number of licensed independent centers. Starting completely from scratch, they grew Prep Academy Schools into a thriving, multi-location, eight-figure business recognized for quality, systems, and scalability.
Their rapid expansion was powered in large part by one core advantage: they consistently attracted the ideal families, those who paid, stayed, and referred others like themselves again and again.
Grandchildren of Dave Thomas, the founder of Wendy’s, attended Prep Academy Schools, along with the children of several well-known professional athletes.
Eventually, Tommy and MJ sold their organization to a major national corporation for a multiple of its value, a true testament to their business acumen and the strength of their model.
Tommy & MJ are true experts because they’ve done what most “childcare business experts” only talk about. They started, grew, operated, and ultimately sold their own childcare centers, putting their own money, time, and livelihood on the line.
While others make a living telling owners how to run a center, Tommy & MJ are among the elite few who have actually built centers from the ground up and lived the realities of the business every single day.
And don’t think your center is any different from theirs. You may be surprised to learn that Tommy and MJ’s model isn’t much different from yours today, however, they discovered the key triggers for driving real growth and profitability.
Unlike what other childcare marketing pundits would have you believe, the key to success is in the small things you can do right now that have the biggest impact on growth and profitability.
For example, in golf, everyone gets excited about the long drive off the tee. It’s loud, it’s dramatic, and it’s what gets the applause. Yet every professional golfer will tell you: the real money is made on the green. Putting; this quiet, subtle, almost invisible part of the game is what wins tournaments and pays the big checks. Pros spend the majority of their practice time on those short, controlled shots most spectators never notice.
Childcare is no different.
Most childcare marketing experts promote big, undefined ideas or concepts, or flashy marketing tactics, ads, social media, websites, and billboards. Those are the “tee shots.” They get attention, but they don’t close the deal.